Why not hire an Agency capable of Omni-channel Marketing?
In 2003, a leading cool drink brand- Coca Cola launched a campaign: ‘Thanda Matlab CocaCola’, featuring Bollywood actor Aamir Khan. The advertising campaign was the brainchild of Prasoon Joshi, CEO of McCann World group, India. ‘Thanda matlab Coca Cola’ Our culture insists us to ask, “Kuch thanda lenge yea garam?” Whenever a guest visits our house. Thandha in Hindi means cool drinks. Similarly hawkers sell cold drinks, soda or chilled water by crying out “Thanda Thanda!”. McCann Group smartly blended international drink with indigenous culture. The campaign established Coca Cola as a synonym to drinking anything cold. Even today Thanda can be replaced with Coca Cola. While the Thandha matlab Coca cola ad was run on TV and was simultaneously displayed on Banners and Hoardings. The campaign was marketed on multiple channels, which made Thandha matlab Coca Cola a nationwide phenomenon Back then, Multi-channel marketing was a thing. On the contrary, today there ar