Reasons to include Print Media in your Marketing mix
Paper is sometimes the perfect technology for a job. Sometimes the tactile experience given with a paper communication cannot be matched by its digital equivalent. In today’s digital age, it’s easy for your target market to become saturated with online advertisements and email marketing. It’s time to take a proven approach to reaching your prospects, print media. According to Forbes Magazine, print materials and publications offer your customers and prospects a brand experience that can’t be replicated online. Below are six reasons to include print in your marketing mix- 1. Print readers have longer attention span: Recent neurological research suggests our brains process information differently based on how we receive it. Our brains on paper seem to have a longer attention span than our brains on a digital screen. When reading print, we have less distractions and so are able to fully take in messaging. 2. Has a certain appeal to the senses: Brands that appeal to mul