Reasons to include Print Media in your Marketing mix

Paper is sometimes the perfect technology for a job. Sometimes the tactile experience given with a paper communication cannot be matched by its digital equivalent. In today’s digital age, it’s easy for your target market to become saturated with online advertisements and email marketing. It’s time to take a proven approach to reaching your prospects, print media. According to Forbes Magazine, print materials and publications offer your customers and prospects a brand experience that can’t be replicated online.

Below are six reasons to include print in your marketing mix-

1. Print readers have longer attention span:Recent neurological research suggests our brains process information differently based on how we receive it. Our brains on paper seem to have a longer attention span than our brains on a digital screen. When reading print, we have less distractions and so are able to fully take in messaging.

2. Has a certain appeal to the senses: Brands that appeal to multiple senses will be more successful than brands that focus only on one or two. Print advertisements trigger multiple senses which appeal more to the masses and hence advertisement on print media will be more successful.

3. More trustworthy:According to recent surveys, print media is trusted far more than social media or any other digital platform. Readers read a magazine because they trust the publication, its content and know what to expect from them. As an advertiser you can also benefit from this because the trust also inflicts on you as you’ll be associated with the publication.

4. Make more of an impact:Print has a different appeal to the consumers. Advertisements in glossy magazines have a certain appeal to the luxury consumers. Various brands are ubiquitous on digital platform. Print media will make an impact and help stand out in this era of digital media.

5. Increases ROI:Print media is a great method to get return on investments (ROI). Research proves that when printed materials are integrated with other digital solutions, the former’s ability to increase ROI is as much as 240%. This is a win-win for brands that are tired of relying on online ads and are looking to capitalize on alive, kicking and visually-stunning print ads.

6. Print is more engaging:Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spend 43 minutes reading a magazine.


Print will always remain an integral part of any successful and comprehensive marketing strategy. There are many different types of print media available, and some of the biggest players in print advertising are doing some amazing things by integrating technology into their print ads. Integrating your digital and print marketing makes your marketing campaigns stronger, more important and more resilient.
Three ways you can make your print media materials more interactive-

• QR Codes: A great way to draw your target market to a webpage or a website to learn more about your product or services. QR codes are easy to use and can be customized to fit your needs and your company branding.
• Infographics: Statistics and graphs can be dull, but formatting them as an infographic allows you to reach your target audience in visually appealing and memorable way. Include a digital copy of your infographic online so that it can be shared by your customers and prospects.
• Social Media: Include your social media icons and tags in your printed materials to take the conversation online. Post engaging content online that reinforces your printed message.